Capture email leads in an Airtable base
Airtable is a natural home for a lead pipeline — kanban views by status, linked records for accounts, automations for follow-up. The gap is getting leads in: tools like LeadConnector, Facebook Lead Ads and form builders announce each lead with a notification email, and copying those into records by hand is exactly the kind of work that stops happening after week two.
Forward those notifications to a Quicktion address connected to your base and each one becomes a record on arrival. The standard fields map automatically, and on the Pro plan the AI reads the notification and fills typed Airtable fields — the lead's name, email, phone, what they asked about — so your views and automations have real fields to work with, not one blob of text.
What lands in your base
| From the email | Into your base |
|---|---|
| Subject ("New lead: …") | Name field |
| Received date | Date field |
| Notification body (the form answers) | Long text field |
| Lead name, email, phone (AI, Pro) | Typed fields you define |
| Campaign or source (default value) | Single select, pre-filled |
Rows marked (AI, Pro) use AI Email Intelligence, available on the Pro plan. Standard mapping — subject, sender, date, body, attachments — is included free.
Set it up once
Connect Airtable
Sign up free, connect Airtable and pick the base and table for your leads. Quicktion reads the table's fields and maps the standard ones automatically.
Forward lead notifications
Create a Gmail filter for your lead sources — LeadConnector, Facebook's notification address, your form tool — that forwards to your private Quicktion address.
Work leads in your views
New leads appear as records within seconds. Group a kanban view by status, sort by date for response time, and let your existing Airtable automations take it from there.
Common questions
Lead notification emails, filed automatically
Free plan covers 25 emails a month — no credit card required.